PPC stands for “Pay-Per-Click”, it is a marketing model which focuses on paying a fee for every ad that has been interacted with. For example, if you decide to advertise with PPC you will pay $0.25 for every person that interacts with your ad.
SEO stands for Search Engine Optimization. SEO is the most effective way to drive more traffic and qualified leads towards your business organically. In practice it means that you will be at the top of the search results when someone is looking for a service or product you provide which will increase your chance of acquiring this customer.
This is where our experts come in. We know what the best strategy for your business is, either Facebook, Google, Instagram or a combination of a couple, we can show you how each one can benefit your business specifically.
SEO is the best way to drive organic traffic towards your business. If you want to be the first option in Google’s powerful Search Engine Results for prospect customers, then SEO is the way to go. Not only will you attract more people, but you could also attract more qualified leads that are easier to convert into sales.
SEO allows your business to gain a top position when people search for the products and services you offer. Therefore, it is more likely for a customer to conduct a sale with your business rather than a competitor. It can also increase organic traffic and in turn augment brand awareness.
PPC campaigns are extremely good at targeting specific market segments. If you know who your business appeals to the most then with PPC campaigns, you can decide exactly who to advertise to. Instead of wasting money advertising to everyone, you can make sure your money is used to advertise to those who want it!
SEO is a long-term investment in your business’s online authority. The reality of SEO is that it’s a process that can yield results in the first month or in the first six, depending on the amount of competitors and products you offer results will vary. Google warns against any agencies that can “guarantee” results but the truth is our team won’t stop working until your investment pays off!
A marketing firm such as Mirth4 that has worked with clients before in different businesses knows what strategies work for different types of businesses. By entrusting your marketing needs to an expert you can rest assured that the best possible job will be done.
SEO is highly efficient in competitive environments as it can make your business the preferable choice for prospect customers. At Mirth4 we understand that search engine preferences change frequently and although we cannot guarantee 100% success due to the nature of the work, our team has a proven track record in delivering to clients.
After performing a thorough website analysis we will build an action plan and start to optimize the content, images, titles and tags according to Google’s guidelines. This will be made with the goal of abiding by Google’s Search Console preferences which can result in automatically starting to rank higher.